This is just sad:

IT'S an Aussie classic but now there's a new version. Vegemite's latest incarnation - a spread that mixes cream cheese with the original formula - has been christened after a three-month, nationwide naming competition.

Kraft Foods yesterday announced the winning name: Vegemite iSnack2.0.

West Australian web designer Dean Robbins, 27, beat more than 48,000 entrants to come up with the winning name. Other entries suggested were Ruddymite, Wow Chow and 2ritemite.

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Oh gosh. What an insanely illogical abomination of a name to give a food!
And thank goodness I'm not the only one:

IT MUST have seemed like a good idea at the time. But no sooner had Kraft trumpeted the name of its new Vegemite variant, iSnack 2.0, than it was met with almost universal condemnation by customers.

On Saturday, the internet bristled with indignation at the name chosen from 48,000 suggestions by Vegemite fans as part of a public relations campaign to name its new cheese-based spread.

By last night the number of negative comments on Twitter, the microblogging site which has 700,000 Australian users and where consumers have collectively vented their spleen, numbered in the thousands. A website, Names That Are Better Than iSnack 2.0, has also sprung up.

''I can't say that we are not changing it. All I can say is that we are listening to consumers and, yes, there are some strong feelings towards it. It has taken us by surprise.''

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I know I should end this off somehow, but I really can't think of what to say except to express minute shock and extensive distate.

Vegemite an offshoot of apple?

Break out the pitchforks boys.

I heard that Vegemite is a pale imitation of Marmite anyway.

Really? A nationwide competition and all they could come up with is an "i" label?

i like it

"Vegemite: Now with Cream Cheese".

Dean Robbins is such a dumbass.

What right do they have to ruin good cream cheese?

Doesn't apply to my life so doesn't matter to me.

No, they had 48,000 entries, and I am prepared to bet that a good portion of those were ok-ish at the very least. It is the company's stupid decision that is the problem.

no marmites a cheesy rip off


and they new mite' should be named "Taste like crap 2.0"

Pretty sure Marmite was invented first. Typically Australian, stealing our ideas, making them worse and then claiming them as their own. Only Australians could take our prisons, add a few laws and claim you've invented a country.

Lol. Well, Rob is right in the regard that Marmite came around first. But the most common opinion posted on the internet was that Vegemite was better.
Either way, I haven't had either in a very long time.

EDIT: They scrapped the name four days after it was launched - thank goodness. It is now labelled:



You might also like to watch The Taste Test.

Can I just throw it out there that that woman doing the taste test report sounds exactly like Americans doing "British" accents on XBL.

It's name is iSnack 2.0 and it beat 48,000 people?

Exactly.

Srry for double post, did it to bump.

Newsflash, product renamed.

Vegemite Cheesybite will replace the much unlamented iSnack 2.0 as the name for its new Vegemite cheese blend.

Cheesybite got 36 per cent of the 30,000 votes cast by members of the public as part of a telephone and online poll staged by the food company.

...took the six most popular names from the original competition and asked the public to vote on them. An independent market research company was engaged to count the votes.

The runner up was Vegemite Smooth which took out 23 per cent of the votes, followed by Vegemite Vegemate, Vegemite Snackmate, Vegemite Vegemild and Vegemite Creamymate.

Why not...Cheesymite?

Y'know, a bit like when Weetabix released Oatibix.

I thought the same thing. Apparently another product has the name Cheesymite so they weren't allowed to use it.

...because iSnack 2.0 really connotes vegemite/cheese/taste?

To conclude, Marmite > Vegemite.

This is in General Chat, not the Debate Room.

Pretty sure Marmite is shit though.
It's been condemned to the spread you put on crackers once you've run out of every other source of food in the house.
Although, I hear our Marmite is different from your Marmite. Probably still tastes bad. :]

Besides, they were both invented 80+ years ago, I don't think it really matters these days.

They should call it lactoseintoler-mite.

It's a pity it's general chat rather than what would be more aptly named factual statements.



Marmite is trucking ballin'

Rob be preachin' the truth
Vegemite is a criminal bastardisation of marmite. Oh wait...